Dr Josh Axe Reviews: Can You Trust Their Products and Advice?

Dr Josh Axe Reviews

They got famous selling bone broth protein, but can you trust their products and advice? Read this article for shocking Dr Josh Axe reviews to learn how their products are made.

Bone broth is an ancient beverage known for its unique healing properties due to its balance of amino acids, minerals and electrolytes. 

A google search will result in tons of branded products. But are they all good for you? And how does bone broth protein differ from the real stuff? You've come to the right place.

Dr Josh Axe Customer Reviews

Read on to find out. 

Before we get into it, I want to mention that my company makes and sells a traditionally made bone broth powder with the same protein as Dr Axe's products. Except ours is actual bone broth powder, where their's is closer to collagen.

More on that below.

Who is Dr Josh Axe

Dr. Axe is a popular online marketer turned author and business owner. You probably see his face in advertising all over facebook and instagram.

He started a dietary supplement brand under his own name which was later rebranded to Ancient Nutrition. They changed the name because of some lawsuits and claims of heavy metal toxicity in their products. These were unsubstantiated.

In terms of qualifications, he is not a medical doctor, but a chiropractor (where he gets the doctor designation from).

He sells a wide range of books, courses, vitamins, minerals and natural health products, including: 

  • Collagen peptides
  • Superfoods
  • Vegan protein 
  • Probiotics
  • Electrolytes 
  • Essential oils
  • Antioxidants
  • Diet programs

Should you consider using Dr. Axe bone broth? Let’s take a look.

Which bone broth is perfect for you? Take the quiz.

Dr Axe Products Nutrition Facts

Dr. Axe offers a variety of bone broth and collagen products. They’re packaged in plastic tubs. 

For the sake of this review, we will focus on their collagen and bone broth protein products in three flavors: pure, chocolate and vanilla. 

Bone Broth, Pure 

Serving size: 1 scoop (22 grams)

Calories: 80 kcal

Fat: 0 grams 

Sodium: 170 mg

Carbohydrates: 0 grams 

Dietary Fiber: 0 grams 

Protein: 20 grams 

Potassium: 280 mg

Collagen, Chocolate 

Serving size: 1 scoop (25 grams)

Calories: 90 kcal

Fat: 0 grams 

Sodium: 170 mg

Carbohydrates: 2 grams 

Protein: 20 grams 

Potassium: 300 mg

Bone Broth, Vanilla 

Serving size: 1 scoop (25 grams)

Calories: 90 kcal

Fat: 0 grams 

Sodium: 170 mg

Carbohydrates: 2 grams 

Protein: 20 grams 

Potassium: 280 mg

Dr. Axe collagen and bone broth have solid nutrition facts panels. There are 20 grams of protein per 25 gram serving. There are some electrolytes in the form of 280 mg of potassium. 

There is 2 g of carbs per serving in the chocolate and vanilla flavors and 0 g fat. 

Next, let’s take a look at the ingredient lists.

Are you curious about other bone broth? Read our in-depth guide comparing all bone broths on Amazon.

Dr. Axe Bone Broth Ingredients

Chicken Bone Broth Protein Concentrate

Dr. axe bone broth nutrition facts


Chicken Bone Broth Protein Concentrate, Natural Chocolate Flavor with Other Natural Flavor, Organic Cacao Powder Processed with Alkali, Xanthan Gum, Guar Gum, Stevia (Leaf) Extract, Luo Hun Guo (Fruit) Extract


Chicken Bone Broth Protein Concentrate, Natural Vanilla Flavor, Xanthan Gum, Guar Gum, Stevia (Leaf) Extract, Luo Hun Guo (Fruit) Extract


Dr. Axe should be commended using bone broth protein concentrate as their first ingredient and sole protein source. 

List of Complaints

There are a few ingredients in Dr. Axe bone broth that you will want to be aware of. 

We’ll list them below:

Natural Vanilla Flavor / Natural Chocolate Flavor with Other Natural Flavor

‘Natural vanilla / chocolate flavor’ is worth noting, especially because it is the second ingredient listed. 

You will usually not find ‘natural flavors’ in bone broth. What are they? 

‘Natural flavors’ are typically made from yeast extract and used to enhance flavor. 

You’ll find ‘natural flavors’ in many processed meat products and foods (or fake meat) as they mimic the taste of meat. Natural flavors are also used in place of MSG to make glutamic acid (1). 

Xanthan Gum

Xanthan gum is a thickener used in processed foods and medications. Xanthan can keep textures from changing and hold ingredients in place. You can make xanthan gum by fermenting sugar with bacteria. 

Guar Gum

Guar gum is a food additive found in many processed foods. Guar is associated with negative side effects and even banned for use in some products. Guar gum is widely used because of its ability to absorb water to thicken and bind products together (2). 

Josh Axe Recipe Book Review

Stevia (Leaf) Extract

Stevia is native plant to South America, whose leaves were originally used for tea. 

Stevia and relatively new, without long-term studies. One study showed a reduced sperm rate in rats fed high stevia diets (3). 

The FDA originally rejected stevia because of this in the 1990s. However, stevia was approved in 2011. 

Stevia extract made from processing the plant to extract certain compounds.  

The tricky thing about stevia extract is that most manufacturers add a filler that’s usually derived from a genetically modified ingredient (like maltodextrin, a processed starch made from GMO corn).

Luo Hun Guo (Fruit) Extract

Also known as monk fruit extract. Monk fruit is sometimes blended with dextrose or other ingredients to balance sweetness. Monk fruit extract is 150-300 times sweeter than sugar. The extract has zero calories, zero carbohydrates, zero sodium, and zero fat.

It is new and exciting but there is not a lot of research on it. 

Are the products keto diet friendly? 

Dr. Axe bone broth has 20 g of protein and 2 g of carbs per serving -- this falls within the keto-friendly category. 

Chicken bone broth powder from Bluebird Provisions

Dr Axe Collagen Reviews

Taste is difficult to gauge as it is subjective. What you find delicious, someone else may not. Because of this, we will look to 3rd party reviews to assess the taste. 

Dr Axe Amazon Review

Here are some recent collagen reviews from Amazon:

“I had bought several sample packs and was very impressed by the chocolate flavor bone broth protein powder… But this product is sweetened with Stevia. I think Stevia tastes horrible and sits on the tongue like ivory soap.”

“Happy with product. Good stuff.”

“All the health benefits don’t matter if it tastes bad. It’s good blended w milk and banana or strawberries but on it’s own in water, Not great.”

Many of the reviewers did not appreciate the lack of customer service, support and issues with trustworthiness. They also mentioned that the brand did not honor the 60 day return policy or issue any refunds on orders.

Dr Axe. Supplements Mixability Customer Reviews

Mixability is the most underlooked factor in bone broth protein. So how does Dr. Axe bone broth stack up?

Let’s peruse a few more Amazon reviews. 

“Flavor and texture is pretty good for bone broth.”

“Doesn't mix well clumpy taste horrible wish I never spent the money on this product.”

“Love the flavor, blends really well.”

What About the Brand Packaging?

They use HDPE plastic canisters for their packaging. 

What is Bluebird Provisions?

Bluebird Provisions makes the most delicious and nutritious bone broth on the planet. They’re based out of Vancouver, Canada and sell in the USA and Canada.

They sell an Instant Bone Broth Powder and organic bone broth which is sold frozen.

For the sake of this comparison, let’s focus on their chicken bone broth powder.

Bone Broth Nutrition Facts

Serving size: 2 TBSP (13 grams)

Calories: 50 kcal

Fat: 0 grams 

Sodium: 130 mg

Carbohydrates: 0 grams 

Dietary Fiber: 0 grams 

Protein: 12 grams 

Potassium: 300 mg


Dehydrated chicken bone broth (water, pasture raised chicken bones)

Is Bluebird Provisions Bone Broth Keto?

With 0 g carbs per serving, Bluebird Provisions bone broth fit perfectly into any keto diet. 

Bluebird Provisions Bone Broth Reviews

According to Amazon reviews, Bluebird Provisions bone broth tastes great. Here are some recent Amazon reviews: 

“Tasty bone broth, mixes well and instantly, definitely a great way to increase more bone broth consumption. Good portion and good for on the go, highly recommended”

“It takes awhile to figure out the right amount but one you get it is so convenient. Small and last longer than regular broth. IT IS THE BEST! Made it with chicken noodle soup. Way less salt too”

“I REALLY like this product, not only is it Keto friendly but the packaging is recyclable!! Honestly I'm going to be getting this here on out, nothing will compare! (I did think it could have came with a bit more, thats why i left a star off, but overall its great for your money.)

(My dog also gave it a 100/10 and really liked it in his food if that counts for anything.) <3”

What about Mixability?

Bluebird Provisions bone broth mixes well in boiling water, according to Amazon reviewers. 

“I was surprised at how delicious this powdered bone broth tastes. I've tried different brands in the past, and was never impressed. This changed my mind! I add a pinch of dried ground turmeric, ginger, salt and a spoon of ghee to add extra flavour and healthy goodness.”

“This bone broth has great flavor! It isn’t salted which means you can season it however you like for whichever reason you are using it! It makes need a broth or stock for something so easy and great for things like camping! It’s so high quality and easy to use! Such a good option!”

Dr. Axe vs. Bluebird Provisions 

So… Dr. Axe Bone Broth vs. Bluebird Provisions, which is best?  Let’s look at some side by side comparisons to give us a clear picture of the competition.

Dr. Axe bone broth vs. bluebird provisions nutrition facts, protein, carbs, electrolytes chart

Calories, Protein, Carbs & Electrolytes


With an equal serving size (let’s use 13 g), Bluebird Provisions has 20% more protein per gram than Dr. Axe.


Dr. Axe has about 1 g of carbs per 13 g serving. Bluebird Provisions has 0 g carbs.


Dr. Axe bone broth has 90 mg of sodium per 13 g serving. Bluebird Provisions has 130 mg of sodium.


Both of these broth broths have 0 g fat. 


Both products have 50 calories per 13 g. 


Electrolytes are a good signal if a product labelled as ‘bone broth’ is truly bone broth. Bluebird Provisions has electrolytes in the form of 300 mg of potassium per 13 g serving. 

Dr. Axe bone broth has 145 mg per 13 g serving. This is 50% less potassium than Bluebird.

If you’re looking at nutrition, Bluebird Provisions has more protein, more electrolytes and less carbs compared to Dr. Axe. 


Bluebird Provisions and Dr. Axe are both keto friendly, paleo, dairy free, soy free and gluten free. 

There are zero added ingredients in Bluebird Provisions bone broth. 

Conversely, Dr. Axe uses ingredients labelled as ‘natural flavors,’ xanthan/guar gum and stevia and monk fruit extracts (artificial sweeteners).

Mixability and Taste

As you can see from the Amazon reviews, both Dr. Axe bone broth and Bluebird Provisions garner positive reviews for both mixability and taste. 

Recyclable Packaging 

Bluebird Provisions uses a 100% recyclable zip pouch for their bone broth. Dr. Axe uses an HDPE plastic canister for their bone broth. 

woman drinking bone broth powder in smoothie

Bottom Line 

These are two of the top bone broths on the market. Here are a couple of key differences worth noting:

  1. Dr. Axe uses a plastic tub to package their bone broth. Bluebird Provisions uses a 100% recyclable zip pouch. 
  2. Bluebird Provisions has more protein, electrolytes and less carbs compared to Dr. Axe.
  3. Dr. Axe manufactures their health products and bone broth in such a way to remove the natural chicken flavor from it. Once the flavor is stripped, they add in their own flavor additives to make it taste like chocolate or vanilla. 
  4. If you are interested in chocolate or vanilla flavor, you should consider Dr. Axe bone broth. If you are looking for a chicken bone broth, look for Bluebird Provisions. 


Don’t mess around with poor quality bone broth. You must know where it comes from and who makes it. Frivolous features are not needed for your health and wellness.

Bluebird Provisions and Dr. Axe Bone Broth are both great options. 

As a general rule when looking at food products, check what other products the brand makes. 

Do they specialize in bone broth? Or do they make lots of other products as well? 

Bluebird Provisions’ bone broth is a traditionally made delicious bone broth that is high in protein and electrolytes. Try some today.

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Great taste and texture. Will be purchasing this again. Works great on its own for sipping and also in soup!"

Adrienne L